What are Instagram story ads?
Instagram story ads are simply brand advertisements that are shown in a user’s stories feed.
They’re 15-second (maximum) blurbs of an advertisement that can be either video, slides, or a static image. These ads say “Sponsored” under the brand name and will have a call to action on the bottom of the screen, encouraging viewers to take some sort of next steps — think “Learn More,” “Install Now,” or even “Shop Now.”
Because they’re placed in-between the stories that your friends and connections have opted to share, they feel more natural than other ads that can pop up.
Taking the plunge with paid media for the first time is exciting, but it can also be complex and intimidating. How should you be setting up your accounts? What are the best practices you need to know to immediately make the most of your budget? And what are the costly rookie mistakes you need to avoid?
SOCIAL HACKETTES can help you hit the ground running with paid media, setting you up for success in the long run.