Social Hackettes Hashtag Experts use the “Ladder Method” to select a mix of big, medium, and small hashtags to increase viral potential: if you go viral in the small hashtags, it’ll be easier to go viral in the medium hashtags, and if you go viral in the medium hashtags, it’ll be easier to go viral on the big hashtags. We take into account the Daily Average Post Count, which it is the average number of new photos added to a hashtag every day. This is an indication of how competitive & popular a hashtag is. The easiest way to go viral is to use Hashtags with a high post count and a low DAPC. Social Hackettes will do this research for you and deliver the best Hashtags for your accounts.