8 Social Media Marketing Trends To Follow In 2020

8 Social Media Marketing Trends To Follow In 2020

Social media is by far one of the most effective ways to advertise these days as a large percentage of people have at least one social media handle.

Based on various factors and tools being implemented in technology, we have to agree that there will be some influential social media trends in 2020 that will impact businesses and brands positively.

There is a target audience for every industry on social media, but only that the approach to reach and connect with them varies.

Bear in mind, the marketing technique used for one brand may not be effective for another, while a particular platform may also not give the results needed.

With the various trends presently active, here are a few you may want to consider for effective:

Harness The Power of TikTok Viral Challenges 

TikTok has become one of the most popular social channels in recent times and also popular among a wide range of different age groups – which you can use for your advantage.

But what is TikTok? It is a social platform that allows you to share short video clippings to entertain others as well as get them interested in your brand.

However, to be active on TikTok and get the results you need, you will have to gain the interest of your target audience and get them to follow you and your trends.

But, this task is not the easiest as fake followers and fans yield no result and can even get your account disabled.

To make the most of the platform, you have to make your handle approachable and exciting.

Your profile (like on every other social platform) speaks volumes and is the focus point many uses to follow you.

Once all that is set, you introduce your brand in an efficient form, so they will not only find the video good to watch but also see the importance of the message you are trying to bring across. 

Tweet During Peak Hours

This social media marketing technique is one of the most effective and efficient if you wish to get lots of interaction and focus on your tweets.

Many people are off work during this time, and as such, they will have time to relax and go over their tweets to catch up and socialize.

Once your post is interesting, you will get them to interact and, in return, share with others so your advertising reach will be expanded and help you gain some exposure on Twitter.

Also, ensure when you post, you use tags that link to your brand so they can always have the opportunity to learn more. 

Email Marketing remains one of the biggest customer channels

People still check their emails, so don’t let the trend of most people using social media distract you from gaining the benefits of email marketing.

Also, it is more likely for them to open and read the contents of your email if it is presented in a form – not too ‘salesy’ – but informative.

Research shows that many people prefer to receive business details via social media as they feel it is more professional and more confident in security. 

Use LinkedIn Connections to find new leads

LinkedIn is one of the more popular social platforms that have a high percentage of business professionals and associates.

Connecting with business links on LinkedIn is an avenue for you to find more direct leads to expand your reach and grow your business.

Also, posting quality content is effective on this social network as people tend to connect and partner with effective and growing brands.

Not that you are imposing on your connections’ followers, but it is a great way to reach your target audience on LinkedIn without much hassle. 

Increase viewership by using popular #hashtags 

#Hashtags work on all social media platform and is one of the most effective ways to reach out to your target audience and also have them find you.

Based on your brand’s industry, people don’t generally look for your business name (especially if they don’t know you directly) but rather use a #hashtag to find businesses that operate under the tags.

However, though creating new tags are great, you will need to research and use the most popular hashtags that businesses similar to you use.

When using hashtags, though, you have to ensure you post quality information as people don’t respect the fact that they are drawn to a brand with just hashtags.

Take, for instance, and you are operating a beauty supplies business; you could add a few tags like #beauty, #skincare, #beautytips, or #haircare to your posts. 

Engage with your customer on all social media channels

Having an active account on all social media platforms is great to expand your reach and yield more significant results.

However, interaction with your audience is critical and is the only factor that will keep them enter entertained enough to stick around.

You have to know the best times to post on each platform to reach your audience quicker and more effectively.

However, it is not possible to maintain a busy schedule of running your business while focusing on all social media at the same time.

As such, the maximize on this marketing strategy, it is recommended to hire the services of a social media marketing team to help you get each task done with more efficiency. 

Don’t forget to add Stories into your marketing goal 

A lot of social media platforms have a feature known as ‘stories’ and is one of the most effective ways of reaching your audience.

Research has shown that the first features most people use when they access their social media accounts are the stories and live streams.

As such, you should implement this feature of the social handle in your marketing strategy. The most popular social media platforms use stories to include Facebook, Instagram, and Snapchat. 

Use Live Videos to inter-connect and inter-promote your brand 

Video sells your content well when you do it right, and you can turn potential viewers into leads.

Video content allows you and your brand to interact more with your audience, as you can highlight the benefits of your brand in a more crystalline form.

Also, telling your audience through video to like and interact on your post is an effective way to get them to do so quickly and grow your audience faster, especially for people who are already aware of your products and services.



Social media marketing in 2020 is one of the best routes to growing your audience organically and turning viewers into potential leads.

There are multiple ways to reach out to your clients and keep them linked to your brand in the process. Researching industry trends like which platform works best for your business or the most effective #hashtags will go a far way.

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